Working in admission at a private-university (which is located pretty much down the street from a public university), I am locked in a fundamental struggle over money. Drury costs and is always going to cost more than Missouri State-period. One facet of the battle is trying to get potential families to understand why there is a difference in that price tag-which, lately, has definitely been an uphill battle. It has really shocked me that students really just seem to be looking for the bottom line on costs-they don't seem to be taking into account the academic values of attending a small, private university. They seem to think it's all the same.
I recently came across a website called "College Confidential". I always think these college prep websites are interesting, mostly because a lot of time I disagree with some of the things they say about getting in to college. But I did find this article on college price tags that caught my eye, and after I read it I felt vindicated! It extolls the value of deciding on a college based on what you are looking for-not price. Basically, find your fit first, then work out the money details. I agree whole-heartedly.
This College Confidential website is actually a really great tool for high schools students. Not only does it have tons of articles on pretty much any college admission related subject, it also has forums, chats, and a section where you can "Ask the Dean". I think this is a great way to reach out to the tech-savvy Millenialls. Also, searching YouTube, I found several college admission "tips" videos. I also think this one is pretty much right on:
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